Gym Growth Dashboard

Data Entry

Total Active Members (Start of Month)

Total Ad Spend ($)

Total Leads Generated

Trials Scheduled

Trials Shown

Average Trial Price / Fee ($)

New Members Won

Members Lost (Attrition)

Avg. Monthly Membership ($)

Acquisition & Financial Performance

Cost Per Lead (CPL)

$0.00

Cost Per Acquisition (CPA)

$0.00

Ad Payback Period

0.0 Months

Funnel Conversion Rates

0.0%

Lead → Scheduled

Target: 30-40%

0.0%

Scheduled → Show

Target: 60-70%

0.0%

Show → Close

Target: 50-70%

Overall Conversion Rate (Lead to Member)

0.0%

Retention & Member Health

Monthly Churn Rate (%)

Target: Under 5%

0.0%

Retention Rate (%)

Target: Over 95%

100.0%

Growth Impact

Total New Revenue

$0.00

MRR + Upfront Trials

Net Members Gained

Won vs Attrition

New Monthly Revenue (MRR)

$0.00

Added to MRR

Upfront Trial Revenue

$0.00

Trial fees collected

3-Month Contract Value

$0.00

Next 90 Days Value

Leaked Revenue (Lost Opportunity Costs)

Leaked Trial Booking Revenue

$0.00

From people who booked trials but did not show up.

Leaked Monthly Membership Revenue

$0.00

From trial attendees who left without joining.